Product information is considered to be a crucial factor in purchasing experience. According to the American Express Retail Monitor, 85 percent of retailers view the provision of product information as a key factor in attracting consumers. The prevalent assumptions regarding ecommerce product pages dictate that exposure to reviews, product details and technical specifications increase the likelihood of purchasing the product.

However, analyses of ecommerce websites that we … (to read more)

by Liraz Margalit © 2016