If you take a look around a brick-and-mortar store, it’s pretty easy to identify the different types of shoppers around you. There are the loyalists, as familiar to the salespeople at their favorite boutique as caffeine addicts are to their local café baristas; the impulse shoppers, who are lured into stores by a killer sale or a lovely window display and end up purchasing on a whim; and those on a mission, who march determined into a store with their game-face on and a singular purchase already plotted out and mapped. …

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by Liraz Margalit © 2016