Here’s the scenario: Mr. Dreamhubby (maybe I’m idealizing just a bit) wants to buy an expensive luxury car for his wife. While perusing the Wall Street Journal website, he encounters an ad: the car model she’s been dreaming of is on sale. Excited, he clicks over to the richly-designed brand website, finds the model he knows she’ll just love and plays with the color schemes and accessory packages until he gets it just right. The next day, he closes the deal at the local dealership, and drives away to surprise me … uh, his wife.
A great story, and a great business success, right?
Depends on who you ask …
by Liraz Margalit © 2016