Pages 1-19 | Published online: 08 Dec 2016

As a contribution to the growing literature on transnational advocacy networks (TANs) in the global production networks, this article examines how civil society organizations (CSOs), which have adopted the TAN approach, influence the sugar industry in Cambodia. Due to ineffective domestic influencing strategies, the CSOs adopted the TAN approach and escalated to an international supply chain movement approach (ISCMA) aiming to influence international stakeholders at each stage of the sugar supply chain in order to leverage boomerang pressure on the sugar producing companies and the Government of Cambodia. Despite its resourceful networking strategies, the ISCMA failed to leverage significant influence on the sugar companies and the government to achieve its demands. The failure was not due to weak networks, but was in part due to the political nexus between the government and the sugar companies. This article suggests that to ensure the effectiveness of CSOs’ actions within the TAN framework in the global production networks, one should take into account the power of the government in relation to local politico-commercial elites.

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