As consumers or as investors, we often read stories regarding the potential of new products or the promise of new investment opportunities. Quite frequently, such articles start with an enthusiastic headline which then carries over to the story’s substance. The author usually provides numbers and trends to describe the growth.
Take this recent story about the spread of the dating app Tinder in India. Its headline read: “Tinder is growing like crazy in a country where most marriages are arranged”. Or this story about Hillary Clinton’s proposed energy policy titled: “Hillary Clinton is calling for a 700% increase in solar power. Is that realistic?”
Utpal M. Dholakia ©2016